Ai-powered 3D Workflows for E-commerce
how to implement 3D workflows at scale for consumer facing visualization
The conversation:
A couple of weeks ago, the Straight Lines Ai team sat down for a conversation Nuno Sousa from Impetus Group. The goal was to talk about their Ai-powered 3D workflows for Ecommerce, what was the journey to get here and how they’ve been able to use of Straight Lines Ai Studio to elevate their 3D workflows. Here are 3 key points that you should know about:
taking 3d to the next level:
In our experience working with multiple enterprise-level brands, we’ve seen everyone approach their 3D strategy differently, but one of the things that we saw from brands over and over again is taking 3D all the way to the consumer. That is, generating visuals for ecommerce platforms, sales catalogs, etc. Creating hollows is easy, simply remove the 3D avatar and render, everyone figured that one out, but editorial visuals, on-body studio-like visuals and anything that requires a human is a different subject. As discussed with Nuno, the approach seems to always be, take your 3D avatars and make them as realistic as possible. This could work for some time and only in some particular scenarios, but sometimes, it takes a lot of work and they don’t look good enough for consumer facing context, so what’s the next step? That’s when Ai comes in.
3D + Ai - Not everyone needs the same solutions:
Now, once a brand already has a fairly robust 3D strategy with 3D playing a significant role on product design, development, merchandising and go-to-market, how can Ai make this better. As discussed with Nuno, their particular approach for 3D, even before Ai, was to take 3Ds and build the frameworks to put them in front of their consumers via ecommerce or thru retail partners.
Thus, the 3D + Ai framework and strategy was designed to fit in this framework and mitigate the roadblocks and cost of generating consumer-ready with just 3D. After experimenting with a couple of Ai tools, Nuno connected with our team and that’s how this partnership was born. Taking Impetus’ framework to the next level.
Ai at scale:
As Nuno highlights in this interview, there were several factos behind choosing Ai as their preferred their tool, however, one main subject was mentioned repeatedly during our conversation: scalability. That is, how can a team use Ai to generate images over and over again under the same framework, but for different styles. It was here where Straight Lines Ai was able to curate a workflow that allowed Nuno’s team to generate images at scale, delivering consistent, high-quality, images for ecommerce.
the full interview:
Check out the full interview on Ai-powered 3D workflows for Ecommerce here:
About Straight Lines AI
Straight Lines AI creates innovative AI solutions tailored for fashion companies specializing in apparel and footwear. Its technology helps businesses optimize design processes, improve efficiency, and accelerate time to market.
About Impetus Group
In 1973, Emília and Alberto Figueiredo created a small textile business with just six people, four machines and a family dream that became the launching pad for an industrial and commercial presence with a truly global dimension. Today, Impetus Group has one of the most complete vertically integrated structures in Europe, supported by several departments, which also include R&D and Logistics. The improvement of this structure guarantees us the flexibility and capacity to offer customers a service of the highest quality and adjusted to their needs.
Although we started by producing only underwear and loungewear, the experience and know-how acquired over the years, together with the significant investment in new technologies, allowed us to expand the portfolio to a wide range of technical products, such as work clothing and sportswear, betting on underwear with and without sewing. At Impetus we define our strategy and guide our conduct in a comprehensive context of sustainability, which is reflected in the way we create and produce our products and how we manage the waste generated. Moving forward to a new sustainable industry.
Contact:
Here you learn more about Impetus Group
Here you can learn more about Straight Lines Ai.
Feel free to contact: info@str8lines.com
If you’re interested in contacting Nuno Sousa from Impetus Group, feel free to reach out via LinkedIn.
